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The Value of Pay-Per-Click (PPC) Advertising

The last time you searched for something online, you probably noticed some sponsored results. Those companies were running pay-per-click (PPC) campaigns, a simple tool that most businesses can incorpo...

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Using Social Media in B2B Marketing

As a B2B business, do you feel left out of most social media marketing conversations? Without flashy new products to showcase or mass-market appeal, it can seem like social media just doesn’t make sen...

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