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AlphaGraphics Blog

  • 3/24/2014
  • admin

The History of the Business Card – And Why You Should Care

We’ve all seen them, and maybe even use them on a regular basis, but have you ever wondered where the practice of distributing business cards comes from?   Most trace the birth of the busines...

  • 3/17/2014
  • admin

Branding Your Company – It’s More Than Just a Logo

When people think of a brand they are automatically reminded of a logo. But is that the most important part of a brand’s image? And furthermore, is that where you should start if you’re looking to bra...

  • 1/17/2012
  • admin

Are You Delivering on Your Brand Promise?

A brand promise is the single thing that customers can expect your company to deliver each time they do business with you.  Your ability to deliver that promise is what creates brand believers, advoca...

  • 1/13/2012
  • admin

Combining Online and Offline to Strengthen the Brand

Integrating your SEO and other online efforts with the strong branding of your printed materials to present a unified message across both channels is one of the best ways to increase your reach and bu...

  • 1/5/2012
  • admin

Beating the Odds

"Doing business without advertising is similar to winking at a girl in the dark. You know what you are doing, but nobody else does." - Steuart Henderson Britt We have all heard the saying that “small...